On a fine weekday at the Alia Bastamam Atelier, Alia and her creative team put finishing touches to a particularly special presentation. At the main entrance of the showroom, the core team of Naelofar arrive, along with the lady herself, Neelofa. This marks Day One of the most important collaboration between ALIA B. and Naelofar.
Fresh flowers complement the clothes on the models – white to cream tones with bursts of colour, and lace on clean silhouettes that swoon with romanticism and beauty. Alia introduces each look to Neelofa, who curiously inspects them with close attention to detail, clearly with a knowledge and love for fashion and design. The core aesthetic of Art Nouveau perfectly complements the design DNA of the two brands – Naelofar’s modest femininity for the modern woman, and Alia’s sophisticated sensuality.
Colours play an important role in the collection with a palette that balances high saturation with earthy neutrals, which are key in Art Nouveau. An array of soft tones focuses in on finer details while grounding the spirited colours of the collection, such as the sapphire flowers set against white lace on a clean, column cut – this look creates an impression of lavish Ming porcelains (orientalism being an essential part of Art Nouveau).
Romanticism was necessary in Alia and Neelofa’s creative process. “The looks needed to be romantic,” says Neelofa warmly, “while still reflecting who I am as a woman today. The collection should beam with brave optimism and love.”
When creating each look, it was important for the design to be inspirational. “I treated every design like it’s a work of art, so to speak,” Alia adds, “but without overdoing it because I wanted these looks to be versatile – fashion and garments need to have a certain versatility to them.”
Ensuring variation in the collection line-up, there are day looks that are light and appropriate for the tropics. There are also looks that are made for the evening specifically in mind, like the deep navy and maroon co-ords, both in richly textured fabric choices. Instead of overpowering personal style, each look acts as a canvas for individuality; allowing all personalities to shine through. Truly, the ALIA B. X Naelofar Raya 2021 collection is a complete collection for women, by women.
The ALIA B. X Naelofar Raya 2021 collection is available now on; alia-b.com, naelofar.com and Naelofar Official Store on Shopee.